{"title":"Homepage Featured Collection","description":"\u003cp\u003eA curated selection of Urban Velo's featured products for the homepage.\u003c\/p\u003e","products":[{"product_id":"dirty-faces-win-races-t-shirt","title":"Dirty Faces Win Races T-Shirt","description":"\u003cp data-start=\"2937\" data-end=\"2960\"\u003eThe phrase says it all.\u003c\/p\u003e\n\u003cp data-start=\"2962\" data-end=\"3222\"\u003eDirty Faces Win Races is inspired by the riders who embrace the toughest conditions and come back smiling. From muddy mountain bike trails and gravel adventures to the legendary cobbles of Paris-Roubaix, the best stories often begin when the weather turns bad.\u003c\/p\u003e\n\u003cp data-start=\"3224\" data-end=\"3317\"\u003eThis design celebrates grit, determination and the simple satisfaction of earning every mile.\u003c\/p\u003e\n\u003cp data-start=\"3319\" data-end=\"3481\"\u003eCreated for cyclists who understand that the hardest rides are often the most memorable, it's a reminder that a little dirt is usually a sign of a day well spent.\u003c\/p\u003e\n\u003cp data-start=\"3483\" data-end=\"3498\"\u003eMud washes off.\u003c\/p\u003e\n\u003cp data-start=\"3500\" data-end=\"3526\"\u003eThe memories stay forever.\u003c\/p\u003e\n\u003cp\u003eMade from 185g\/m² premium weight 100% organic cotton \u003cspan\u003eEarth Positive\u003c\/span\u003e\u003csup class=\"styled-reg\"\u003e®\u003c\/sup\u003eour best fabric yet – printed front design Dirty Faces Win Race with URBAN VELO sleeve branding and UV back neck print.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"composition\"\u003e100% GOTS Organic Cotton Compact Spun Jersey 185g\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"URBAN VELO","offers":[{"title":"White \/ S","offer_id":54331198538057,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":54331256799561,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":54331256832329,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":54331256865097,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":54331256897865,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":54331256930633,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/4971\/2457\/files\/Dirty-faces-win-races-White-t-shirt-NEW-5000-NEW-NEW.png?v=1778667429"},{"product_id":"chimp-t-shirt","title":"Chimp T-Shirt","description":"\u003cp data-end=\"2437\" data-start=\"2372\"\u003eThe Chimp T-Shirt celebrates the lighter side of cycling culture.\u003c\/p\u003e\n\u003cp data-end=\"2601\" data-start=\"2439\"\u003eNot every ride is about watts, segments and statistics. Sometimes it's about having fun, getting outside and remembering why we started riding in the first place.\u003c\/p\u003e\n\u003cp data-end=\"2762\" data-start=\"2603\"\u003eFeaturing original Urban-Velo artwork, this design combines humour, personality and individuality into a t-shirt that's guaranteed to stand out from the crowd.\u003c\/p\u003e\n\u003cp data-end=\"2860\" data-start=\"2764\"\u003ePerfect for riders who don't take themselves too seriously but take their riding very seriously.\u003c\/p\u003e\n\u003cp data-end=\"2900\" data-start=\"2862\"\u003eDesigned for life on and off the bike.\u003c\/p\u003e\n\u003cp\u003eMade from 185g\/m² premium weight 100% organic cotton \u003cspan\u003eEarth Positive\u003c\/span\u003e\u003csup class=\"styled-reg\"\u003e®\u003c\/sup\u003eour best fabric yet – printed front design Chimp on a bike with URBAN VELO sleeve branding and UV back neck print.\u003cbr\u003e\u003cbr\u003e100% GOTS Organic Cotton Compact Spun Jersey 185g\u003c\/p\u003e","brand":"URBAN VELO","offers":[{"title":"White \/ S","offer_id":54358184132937,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":54358184165705,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":54358184198473,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":54358184231241,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/4971\/2457\/files\/Chimp-white-t-shirt-5000px-NEW-NEW.png?v=1778666206"},{"product_id":"urban-velo-shadowed-hoodie","title":"UV Shadowed Hoodie","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Urban-Velo Shadowed Hoodie is designed for those who appreciate quality, simplicity and attention to detail. Combining elevated style with everyday comfort, its distinctive dip-dye gradient effect gives each garment a soft, sun-faded appearance, creating a relaxed look that is unique to every piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from premium 300gsm fleece in 100% GOTS-certified organic cotton, the Shadowed Hoodie delivers soft structure, natural breathability and exceptional comfort without the use of polyester or microplastics. Finished with a subtle embroidered UV logo on the chest, it embraces understated branding and timeless design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned with a roomy, streetwear-inspired fit, the hoodie features a double-layer hood without drawstrings, a classic kangaroo pocket and ribbed cuffs and hem for a clean silhouette and lasting shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by the culture surrounding cycling rather than the sport itself, this is a premium lifestyle piece made for life beyond the ride. Whether you're heading into the city, meeting friends or simply unwinding after a long day, the Urban-Velo Shadowed Hoodie delivers effortless style, comfort and versatility in equal measure.\u003c\/span\u003e\u003c\/p\u003e","brand":"URBAN VELO","offers":[{"title":"Black Shadow \/ S","offer_id":54340257317193,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":false},{"title":"Black Shadow \/ M","offer_id":54340257349961,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":false},{"title":"Black Shadow \/ L","offer_id":54340257284425,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":false},{"title":"Black Shadow \/ XL","offer_id":54340257382729,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/4971\/2457\/files\/Shadowed-Hoodie-front-5000px.png?v=1778333137"},{"product_id":"chopper-t-shirt","title":"Chopper T-Shirt","description":"\u003cp data-start=\"3549\" data-end=\"3616\"\u003eLong before smartphones and social media, there were Chopper bikes.\u003c\/p\u003e\n\u003cp data-start=\"3618\" data-end=\"3851\"\u003eThe Chopper T-Shirt pays tribute to one of the most iconic bicycles ever created and the childhood adventures that came with it. For many riders, it was the first taste of freedom, independence and the joy of exploring on two wheels.\u003c\/p\u003e\n\u003cp data-start=\"3853\" data-end=\"4010\"\u003eBlending cycling nostalgia with modern streetwear styling, this design captures the spirit of a generation who grew up riding until the streetlights came on.\u003c\/p\u003e\n\u003cp data-start=\"4012\" data-end=\"4092\"\u003eA premium t-shirt created for cyclists who appreciate where the journey started.\u003c\/p\u003e\n\u003cp data-start=\"4094\" data-end=\"4147\"\u003eBecause every rider remembers their first great bike.\u003c\/p\u003e\n\u003cp\u003eMade from 185g\/m² premium weight 100% organic cotton\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eEarth Positive\u003c\/span\u003e\u003csup class=\"styled-reg\"\u003e®\u003c\/sup\u003eour best fabric yet – printed front design Small Boy on a Chopper Bike with URBAN VELO sleeve branding and UV back neck print.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"composition\"\u003e100% GOTS Organic Cotton Compact Spun Jersey 185g\u003c\/div\u003e","brand":"URBAN VELO","offers":[{"title":"White \/ S","offer_id":54340515299657,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":54340515332425,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":54340515365193,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":54340515397961,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/4971\/2457\/files\/Raleigh-Chopper-White-t-shirt-5000px-NEW-NEW.png?v=1778666853"},{"product_id":"last-one-home-t-shirt","title":"Last One Home T-Shirt","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan data-me-change=\"delta\"\u003eEvery ride has a finish line.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan data-me-change=\"delta\"\u003eWhether it's the commute home after a long day at work, the final stretch of a paper round, or the last few miles of an evening spin, there's always that little extra motivation to keep the pedals turning.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan data-me-change=\"delta\"\u003eThe Last One Home T-Shirt is inspired by those everyday rides where getting home becomes its own challenge. The race may be unofficial, but the feeling is familiar — pushing on through tired legs, chasing the sunset, or simply trying not to be the last one back.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan data-me-change=\"delta\"\u003eDesigned for cyclists who ride for the journey as much as the destination, this premium t-shirt celebrates the simple joy of being out on two wheels. From daily commutes and weekend adventures to the rides that become stories worth telling, it's a nod to the moments every rider can relate to.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e\u003cspan data-me-change=\"delta\"\u003eBecause no matter where you've been or how far you've ridden, there's always one final goal.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan data-me-change=\"delta\"\u003eGetting home.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 185g\/m² premium weight 100% organic cotton \u003cspan\u003eEarth Positive\u003c\/span\u003e\u003csup class=\"styled-reg\"\u003e®\u003c\/sup\u003eour best fabric yet – printed front design Last One Home print URBAN VELO sleeve branding and UV back neck print.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"composition\"\u003e100% GOTS Organic Cotton Compact Spun Jersey 185g\u003c\/div\u003e","brand":"URBAN VELO","offers":[{"title":"Faded Pink \/ S","offer_id":54356190495049,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ M","offer_id":54356350435657,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ L","offer_id":54356350468425,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ XL","offer_id":54356350501193,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/4971\/2457\/files\/Last-One-Home-Faded-Pink-t-shirt-5000px-NEW.png?v=1778669517"},{"product_id":"29-000-days-t-shirt","title":"29,000 Day's T-Shirt","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLife is short. The rides make it worthwhile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe 29,000 Days T-Shirt is a reminder that time is our most valuable currency. Inspired by the idea that the average lifetime is around 29,000 days, this design celebrates making every ride count.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether it's a quick spin after work, a long weekend adventure or simply taking the long way home, cycling has a way of turning ordinary days into memorable ones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for comfort off the bike, it's a piece for riders who understand that life's best moments often happen on two wheels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause the miles matter. 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The ones who learned confidence from dropping into ramps, discovered freedom on two wheels and understood from an early age that a few scrapes and bruises were all part of the adventure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCombining bold artwork with BMX attitude, this design celebrates the rebellious spirit that made BMX culture so influential. It's a reminder that riding was never just about the bike. 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